The Principle of the Path

Posted on April 13, 2013 by sethfargher

A few months ago I was in Oregon on a “business” trip with some friends.  From the airport we were suppose to jump on I 205 and head for southern Oregon.  Somehow, in leaving the airport one of the cars managed to get on 205 north and started heading toward Seattle.

After a couple phone calls and figuring out where they were, we got them turned around and back on course.

The purpose of this little story is to illustrate that direction, not intention, determines your destination.  My friends, although well intended, were headed in the wrong direction.  They needed to go south and they were heading north.  No amount of positive thinking, hard work or will power could change the fact that if they kept going in that direction, they would end up farther and farther from their destination. Continue reading →

Posted in Faith, Marriage, Relationships | Leave a comment

In Memory of Caleb Moore

Posted on February 1, 2013 by sethfargher

I remember the first time I “met” Caleb.  An editor from a magazine spied a photo of my ratty new freestyle ramp on facebook and asked if I’d be interested in doing a story on building ramps.  He recommended I get some feedback from Caleb to give the story some credibility.

I reached out to him through facebook and to my complete awe, he responded and gave me his phone number.  I sat in my living room in Dufur Oregon that night and dialed his number, in complete disbelief when he came on the phone.

I had watched Caleb’s career explode through the lens of youtube from my dorm room at college.  I was overcome with envy and respect for this guy that could ride an ATV like no other.  As I moved on from college and out into the real world, my greatest dream became to work with and around Caleb and the Bomb Squad freestyle team. Continue reading →

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The Dangers of Getting Comfortable

Posted on January 23, 2013 by sethfargher

When I first moved in with a young married couple in California I was VERY cautious.  It was, after all, their home and it was spacious to say the least.  The woman did an amazing job of keeping house and I felt very blessed to live there.

So as not to wear out my welcome, I went to great lengths not to disrupt their lives or her seemingly perfect and orderly household.  I took off my shoes when entering, kept all my belongings in my room and I never even considered leaving a dirty dish in the sink.  Then a funny thing happened, I got comfortable.

Over time as I became more and more comfortable with them and got used to living under their roof, my habits slid a little.  I started wearing my shoes around the house and leaving my personal affects on the table or counter.  If the dishwasher was clean and needed emptying rather than empty it, I confess on more than one occasion I just left my dishes in the sink.  I even started resting my shoes or grubby bare feet on the coffee table in the living room.  Although I witnessed other people do it from time to time, I can’t imagine she appreciated that.  In short, I got comfortable with “the way things were” and my habits changed. Continue reading →

Posted in Marriage | 1 Comment

Become a F.A.T. Employee

Posted on January 14, 2013 by sethfargher

I know what you’re thinking and while it might not be the most politically correct title for a blog, I promise it’s STUFFED with value.  (Sorry couldn’t resist!)

F.A.T. is an acronym my football coach in college taught us that he used when recruiting new players.  I’ve found the acronym to be appropriate for many walks of life and absolutely relevant in the workplace.

Today, employers are lucky to find workers who will show up on time, let alone do their job, do it well and heaven forbid, go above and beyond. Continue reading →

Posted in Business, Leadership | 2 Comments

The Price vs. Customer Service Trade Off

Posted on January 6, 2013 by sethfargher

I’m as cheap as the day is long.  Seriously.  If Southwest Airlines would replace their seats with wooden benches and drop the cost of a ticket, I’d buy stock in the company.  Call me crazy but I will endure a fairly high level of discomfort if it means saving money.  I’m very independent, I trust my intuition and I want the rock bottom, beat all price no matter where I go.

That said, as I get older, I’m starting to see my propensity to find the “best deal” slip.  I find myself more appreciative of things like good customer service or something as simple as a live, English speaking voice on the other end of the phone and I’m actually willing to pay a little extra for it.  Why?  Because I want to be taken care of.  I want to feel like I matter.  I don’t want to be just a number in a file or a dollar sign that walked through the door. Continue reading →

Posted in Business, Leadership | 6 Comments

Facebook Marketing Musts!

Posted on December 24, 2012 by sethfargher

If you’re one of over a billion people on the planet that has a Facebook account and you own a business, chances are pretty good that you have a Facbeook page for your business.

If you have a Facebook page for your business, chances are also pretty good that you’re not getting the traffic, or the results, from your business Facebook page that you’d like.  You just created the page because, well…you’re suppose to right? Continue reading →

Posted in Business, Networking | 1 Comment

Developing a R.I.P.E. Business Model

Posted on December 8, 2012 by sethfargher

According to the SBA, more than half of small businesses fail in the first 5 years.  Unfortunately, an even greater number of small businesses don’t even hit that magical one year mark.  Businesses are forced to close their doors for a number of reasons ranging from insufficient capital to poor business strategy.  One of the most helpful things you can do to ensure the success of your business is to develop a complete and thorough business model.

Below are a few things to consider when putting together your business model.  Yes, some of them may seem elementary but it’s amazing how many people go into business without even considering things like location or how they’ll reach potential customers. Continue reading →

Posted in Business, Leadership | 2 Comments

4 Manufacturers, 3 Press Intros, 2 Personal Milestones and 1 Unforgetable Year

Posted on December 4, 2012 by sethfargher

Man, what to say about 26.  If you’ve been following me on this adventure I call life over the last few years, you’d probably agree this past year has been one for the memory books.  I can’t even begin to express how thankful I am for the opportunities and people that have helped make this past year one of, if not the most incredible year of my life.

Click the photo to read all about it

Starting back in November of 2011, I had an amazing opportunity to attend my first ever press intro in Knoxville Tennessee with Kawasaki Motor Corporation.  I was asked to ride and rate the all new Teryx 4 UTV for ATVsource.com.  The experience was unreal and Kawasaki put on one heck of an intro.  What’s more, I had the opportunity to meet and make several new friends among the ATV media.  Being able to work with manufacturers and be considered somewhat of a “peer” to people who’s work I’ve been reading for years is an unreal blessing.

Fast forward a couple of weeks and in early December, with the help of a good friend Bryce Hudson, I was able to achieve a significant milestone by getting back to riding freestyle motocross. Continue reading →

Posted in Calling, My Adventures | Leave a comment