If you’re one of over a billion people on the planet that has a Facebook account and you own a business, chances are pretty good that you have a Facbeook page for your business.
If you have a Facebook page for your business, chances are also pretty good that you’re not getting the traffic, or the results, from your business Facebook page that you’d like. You just created the page because, well…you’re suppose to right? ...continue reading
Several years ago, (I’m talking like 15) I sent a rather well known individual in my niche an email asking him for some information. I didn’t specify what information, I merely found his email address online and asked if I could get some information from him. To my continued disbelief, he actually responded and asked me what specific information I was looking for. (I say continued because it still amazes me that he didn't just ignore my request altogether.)
I responded with my question and he graciously replied with his two cents on my situation and I learned a valuable lesson. Of course I didn’t realize it then but looking back I realize it was foolish of me to have expected any sort of a response with how poorly my message came across.
In today’s electronically supercharged world, checking and responding to email is a chore, especially for busy professionals, managers and people in high demand. Many people in leadership roles receive literally hundreds of emails per day. That’s not me but there have definitely been moments in my career when the inbox was filling up faster than I could manage.
What I’ve learned in my professional experience is that when reaching out to people in high standing or influential positions it is imperative that you make your email count. ...continue reading
I don’t operate well when people order me around or tell me what to do. As much as I’m a team player and I love being the go to guy that comes through when we need it most, there is a tactful and much more effective means of getting me to do something than telling me what, where and when I’m going to do something.
At one of my former jobs I was informed by a superior that I was going to spend my Saturday delivering a vehicle to a shop in a town about 6 hours away. Because of my rather flexible place in life I typically don’t have weekend plans so doing it wasn’t the problem, being told I was going to give up my Saturday after a full week of work was what rubbed me the wrong way. ...continue reading
Four years ago, almost to the day, I took the first steps on this crazy journey that has lead me to the very place I sit today. Little did I know the excitement that would soon follow or the sweat, blood, tears, finances and emotion that would be expelled along the way, but looking back now it’s amazing to see how God has worked all the pieces together to bring me to this place.
The single largest gathering of motorsport companies in the country was meeting in Indianapolis Indiana and I happened to be just a few hours away attending college. I was no stranger to the Dealer Expo and had always longed for an opportunity to meet riders and rub elbows with some of the biggest names and companies in my industry. This particular year, with the help of my father and one of his business contacts, I was able to score a pass to the three day event. I didn’t know much about networking at the time but I knew if ever there was an opportunity to land a job in this industry, this was it. ...continue reading
Just because you’re not getting paid doesn’t mean you’re working for free. I cannot begin to tell you how many stories, articles, videos and favors I have done for free but in return have gained exposure, credibility or experience that money cannot buy. What’s more, those rather menial tasks that I’ve done for free are the keys that have unlocked doors that are propelling me towards the very place that I want to be.
In his new book Quitter best selling author Jon Acuff talks about “The fountain of free” and his first opportunity to speak for the Dave Ramsey organization. (If you haven’t heard of Dave Ramsey think Rush Limbaugh, Sean Hannity etc) Jon was a budding author and speaker and he was torn as to whether he should ask for a small fee in exchange for his services. ...continue reading
So you scored an invite to a gathering of major players in your industry. Later that evening you spy the president of XYZ company across the room and know you’ve got to talk to him before the night is out. Kinda like that cute girl across the room that you never could work up the guts to go talk to, you start scheming up an excuse to start up a conversation.
Your luck improves and a while later someone introduces you to the man. He follows the name exchange with the all too familiar “So, what do you do?
How will you respond? ...continue reading
So you've got a passion. You want to be a photographer, a journalist or the resident expert on antiques. Whatever you passion is, there's guaranteed to be other people that are interested in the same thing or better yet, they are in need of someone with your particular skill set. Your job is to smoke them out and convince them why you are the person they've been looking for.
This can happen in a number of ways, all of which I call the art of showing up. Regardless of your particular niche or industry, the first step towards becoming the go to person in your field is making a presence at all the places that like minded people are participating in that particular craft. That might be a convention, an event or even just showing up regularly online to forums, discussions or leaving comments on blogs. You have to first, make your presence known and second, prove that you actually know your stuff. If you show up and people discover quickly that you really have no clue what your talking about, you probably should have reconsidered your field. ...continue reading
So you've got an idea and you want to get it out there. Whether it's a product or a service, the most important aspect of making your brand known is having a platform. Advertising, word of mouth and other forms of marketing are incredibly beneficial but if you don't have a platform for customers to come back to where they can learn more about you or your brand, you're fighting a losing battle.
In this day and age a website or a blog is the simplest and most important platform to have. Regardless of the product or service you're offering, if people don't know you exist they'll never find you. Even more, if you're out in the world and you know you could satisfy a need for someone but don't have any samples of your work that you can direct them back to, it's likely going to be a hard sale. A website or blog is the easiest and most effective way to get your name or brand out where it can be seen. ...continue reading